Is it time to upgrade your website?
Is it time to upgrade your website?
3 min read

Is it time to upgrade your website?

Free on-demand webinar

How to Get Clients to Pay On Time: 15 Tips in 15 Minutes!

Watch Now

Recommended by

ForbesAdvisor - The Best Legal Billing Software Of 2022

Learn How You Can Get More Reviews For Your Law Firm

Download free guide
Table of contents
2
3
Share:
3 min read

It took a while for the legal community to embrace the importance of a good website, but the internet is now flooded with law firm sites. Unfortunately, most of them look extremely similar, as if they were created from the same cookie-cutter template. Your website is more than a placeholder on the internet. It is often the first impression that a potential client has of you and your practice.

When it comes to the internet, consumers are sophisticated. They have seen thousands of websites and know how to recognize those that are outdated. According to an article on Open Forum, the average consumer takes less than a minute to decide if he or she will remain on your website and give you their business. During this very brief window, they quickly determine whether they should hire your firm. If your website isn’t up to par, you could lose a new client to a more attractive and appealing website.

Take an honest look at your website and compare it to others in your same geographic and practice areas. First, look at its visual appeal. If you were a consumer, would you want to stay and look around for a while? Next, consider your content. Does it provide the information a client would want to see?

If your site isn’t up to par, it may be time for an upgrade. There are numerous alternatives out there for building a new site, from the do-it-yourself options to outsourcing options. Regardless of your choice, take a proactive stance to ensure that your new website stands up against the competition by considering the following:

  • An appealing design that represents your practice and your brand. Looks are everything on the internet, so make sure your website looks good with attention-grabbing visuals and an inviting organization.
  • Make your information accessible. Visitors to your site do not want to search around on your site for the information they need. Put it all up front, so they can easily learn about your practice and why it is the firm for their legal needs.
  • Upgrade your content. What good does it do to wrap a horrible gift in a beautiful package? Don’t take the time and effort to make your website look good, but offer visitors no valuable content. Your website’s content serves a couple of purposes. First, it provides useful information to your potential clients. Second, it demonstrates why you are capable of providing top notch legal representation. Use blog posts, detailed pages and videos to strengthen your site’s content.

Bring your website out of the dark ages by sprucing up its look and content. Take the time to review your site and make the effort to upgrade it.


About Erika Winston:

Erika Winston is a Virginia based writer with a passion for all things legal. As a former domestic relations attorney, she understands the challenge of determining the best fee structure for your practice. Erika is a regular contributor to TimeSolv and a variety of other publications. 

Stay up to date with the latest articles, educational resources, and news

Subscribe to our newsletter

You might also like

Spring Cleaning? Start with That Pile of Papers on Your Desk.

Paper piles up.   Even in an age when email and texting are standard, paper remains a...

Cloud-Based vs. Cloud-Connected Legal Time and Billing Software: What’s the Difference?

Prospective legal clients contact your firm because they know that you’re the right...

Achieve More Profitable Mass Tort Cases With These Five Legal Tools

No area of the law is known for being particularly “simple,” but mass torts litigation...
How to Ensure You Get Paid on Time: A Guide for Law Firms

How to Ensure You Get Paid on Time: A Guide for Law Firms

From evaluating your monthly expenses to researching your local competition, chances are...
How Business Intelligence Helps You Build a Stronger Law Firm

How Business Intelligence Helps You Build a Stronger Law Firm

Do you sometimes suffer from decision fatigue? Whether you’re a managing partner or...
Payment Processing Challenges and How You Can Solve Them

Payment Processing Challenges and How You Can Solve Them

When your law firm isn’t winning cases and writing contracts, you’re spending a lot of...
How to Improve Your Accounts Receivable

How to Improve Your Law Firm’s Accounts Receivable

Accounts receivable, or AR, represents the money clients owe your firm for legal...
How to Plan for Zero AR at the Beginning of the Year

How to Plan for Zero AR at the Beginning of the Year

Providing excellent legal services is great, but it’s not sustainable if you aren’t...
Utilizing Your Legal CRM to Its Full Potential: Boosting Client Retention

Utilizing Your Legal CRM to Its Full Potential: Boosting Client Retention

Client relationship management (CRM) software gets loads of attention for improving...
Setting Goals for Family Law Firms in 2023

Setting Goals for Family Law Firms in 2023

As we approach the end of 2022, you’ve likely been thinking about your New Year’s...