Look to Facebook for law firm marketing help | TimeSolv
3 min read

Don’t underestimate the power of Facebook to market your law firm

Free on-demand webinar

How to Get Clients to Pay On Time: 15 Tips in 15 Minutes!

Watch Now

Recommended by

ForbesAdvisor - The Best Legal Billing Software Of 2022

Learn How You Can Get More Reviews For Your Law Firm

Download free guide
Share:
3 min read

Advertising is a constant challenge for attorneys. The congested legal community leaves you searching for a way to stand out from the crowd and adequately present yourself to potential new customers. So when it comes to marketing your law firm, turn to an old friend: Facebook. You probably use Facebook to keep up with friends or share experiences with family members. You may even have a dedicated business page for your law firm. But are you missing out on the marketing opportunities that Facebook has to offer?

Facebook ads are an effective tool for attracting new clients to your law firm. This social networking technique offers an efficient method of reaching your ideal client or referral partner without wasting valuable resources on hit or miss promotions.  According to Facebook, over one billion individuals regularly access this platform. Add this potential exposure to simple marketing methods and you have a recipe for some powerful advertising.

How Facebook ads work

Creating a Facebook ad requires a business account, which is relatively simple to set up if you do not already have one. Once your business page is in place, you can begin constructing your ad by choosing a key objective. For example, you may want your ad viewers to ultimately visit your law firm website or download an informational resource. Once you choose an objective, the system prompts you to create your ad with text and images. You are then advised to choose an audience. This is the tool that allows you to tailor your advertising efforts to particular types of individuals. For example, you can choose:

  • A specific city, state, or zip code
  • Age ranges and gender
  • Relevant interests and hobbies

Based on your provided filters, Facebook provides an estimate of how many people your legal ad will reach. If the potential audience is too broad, you can continue adding filters until you reach your law firm’s ideal ad viewer.

Want more great info like this? Subscribe to our blog >>

Setting a budget

One of the most attractive aspects of the Facebook ad is the ability to set a specific budget. The “bidding” process allows you to choose whether you prefer to be billed on a Cost Per Click (CPC) basis or a Cost Per Mille (CPM) basis.

  • CPM- This option enables billing per thousand impressions. In other words, every thousandth time that your firm’s ad is displayed on Facebook, a set fee is charged. It makes no difference whether viewers click on the advertisement or not, your practice is charged for the appearance and not the result.
  • CPC – With this option, the firm only pays when an individual clicks on the advertisement.  This alternative is particularly helpful when you have a target conversion rate in mind.

To ensure that costs stay within budget, Facebook allows you to set spending limits on a daily or lifetime basis. When charges reach the established limit, the ad will automatically stop running. So, there are no surprises or unexpected charges.

The affordability and tailoring of Facebook advertising gives your firm the ability to try multiple ads and gauge their success rates among an ideal audience. From there, you can choose to stop running low performing ads and focus your budget on those that perform well.

Break away from ineffective and redundant marketing efforts. Explore a technique that sets your practice apart from the rest.

Click here to subscribe to our blog

Stay up to date with the latest articles, educational resources, and news

Subscribe to our newsletter

You might also like

Spring Cleaning? Start with That Pile of Papers on Your Desk.

Paper piles up.   Even in an age when email and texting are standard, paper remains a...

Cloud-Based vs. Cloud-Connected Legal Time and Billing Software: What’s the Difference?

Prospective legal clients contact your firm because they know that you’re the right...

Achieve More Profitable Mass Tort Cases With These Five Legal Tools

No area of the law is known for being particularly “simple,” but mass torts litigation...
How to Ensure You Get Paid on Time: A Guide for Law Firms

How to Ensure You Get Paid on Time: A Guide for Law Firms

From evaluating your monthly expenses to researching your local competition, chances are...
How Business Intelligence Helps You Build a Stronger Law Firm

How Business Intelligence Helps You Build a Stronger Law Firm

Do you sometimes suffer from decision fatigue? Whether you’re a managing partner or...
Payment Processing Challenges and How You Can Solve Them

Payment Processing Challenges and How You Can Solve Them

When your law firm isn’t winning cases and writing contracts, you’re spending a lot of...
How to Improve Your Accounts Receivable

How to Improve Your Law Firm’s Accounts Receivable

Accounts receivable, or AR, represents the money clients owe your firm for legal...
How to Plan for Zero AR at the Beginning of the Year

How to Plan for Zero AR at the Beginning of the Year

Providing excellent legal services is great, but it’s not sustainable if you aren’t...
Utilizing Your Legal CRM to Its Full Potential: Boosting Client Retention

Utilizing Your Legal CRM to Its Full Potential: Boosting Client Retention

Client relationship management (CRM) software gets loads of attention for improving...
Setting Goals for Family Law Firms in 2023

Setting Goals for Family Law Firms in 2023

As we approach the end of 2022, you’ve likely been thinking about your New Year’s...